As streaming high-quality video becomes quicker and less expensive, we’re enjoying more and more choices for renting movies via the web. Still, for the widest selection of movies and TV rentals, odds are that to some extent, we’ll still depend on DVDs for easy access. And it’s no surprise that the places with the widest selection of online content are also the homes of even larger DVD libraries. So today, when people ask, “Which is better, Netflix or Blockbuster?,” the answer may come down to how often you stream vs. how much you mail.
DVDs by Mail Comparison: Netflix and Blockbuster Monthly Plans
| Netflix | Blockbuster |
||
|---|---|---|---|
| # DVDs out at a time | By Mail |
Total Access |
|
| 1 | $8.99 | $8.99 | $11.99 |
| 2 | $13.99 | $13.99 | $16.99 |
| 3 | $16.99 | $16.99 | $19.99 |
| 4 | $23.99 | N/A | |
| 5 | $29.99 | N/A | |
| 6 | $35.99 | N/A | |
| 7 | $41.99 | N/A | |
| 8 | $47.99 | N/A | |
While there are some smaller players in the rental business, for the critical items like option plans and movie selections, more is definitely better. Both Blockbuster.com and Netflix are at the top of the game when it comes to selection, convenient returns, reviews, and personalized recommendations.
For all their similarities, there’s a lot to pick and choose from between these two. In fact, the differences between the two are much greater now than in past years, which makes it easier than ever to pick the plan that suits your needs best.
Ask yourself a few basic questions about what’ll make your life easier. How many videos do you go through in an average month? How many people in your house? Need video game rentals? How about your daily commute — is driving to the neighborhood store on the way or an inconvenient drag? Once you consider your priorities, picking the right plan is a snap.
Netflix or Blockbuster: Let’s Compare
So how do these two stack up? Both offer online ordering, free delivery and returns via first class mail, and no late fees.
Netflix is definitely the market leader here, with over 12 million members compared to about 1.25 million Blockbuster subscribers. Their library of over 100,000 titles edges out Blockbuster’s 95,000, and with its 58 distribution centers nationwide, Netflix is likely to provide more efficient delivery to its customer base than Blockbuster’s 23 centers can manage.
Blockbuster, on the other hand, offers a few options that Netflix can’t (or won’t) match. For an extra three bucks a month, you can upgrade to their “Total Access” plan, which includes up to 5 in-store exchanges per month. Blockbuster will continue to close more stores this year, so make sure your neighborhood location will be around for the duration. While there’s a degree of potential convenience in the mail-and-store strategy, you’d best be careful here: while an online DVD rental is free from due dates and late fees, once you exchange your title in a retail store, the new rental may come with a return deadline. Miss it and you’re racking up late fees again.
Blockbuster also includes Blu-Ray in their plans at no extra charge. You’d have to pay five bucks a month for that option at Netflix.
Let it Stream: Netflix Watch Instantly or Blockbuster On Demand
Online Access: Netflix vs Blockbuster
| Netflix | Blockbuster |
|||
|---|---|---|---|---|
| Library | 8,000+ titles | 5,000+ titles | ||
| Cost | Free, included with monthly subscription. | Most at $3.99 each. | ||
| Mac Support? | Yup | Nope | ||
Yeah, both Netflix and Blockbuster offer online movie viewing, but there’s really no comparison .
Netflix includes unlimited streaming of over 8,000 titles directly to your Mac or PC with each of its DVD-by-Mail plans, starting at $8.99 a month. All this on-demand full-length commercial-free content is absolutely free with your monthly subscription. Add a Netflix-enabled device to the mix, and streaming video direct to your TV is a snap.
In spite of its recent troubles, Blockbuster has been investing in its instant access. Blockbuster On Demand offers movie rentals via download, similar to iTunes or Amazon, you pay per movie. On Demand is a separate service from its DVD rental plan — there’s no need to subscribe to Blockbuster to rent (or buy) digital movies. And once you hook up a select Samsung or Tivo device, you can stream direct to your big screen. Although its current online offering is closer to 5,000 titles, Blockbuster just inked a new deal that’ll add more than ten thousand movies to its library.
Choose and Enjoy
Deciding which company is right for you can be pretty simple — once you’ve figured out how many movies you’re likely to consume, and how you value getting movies in a store versus on your laptop.
Both Blockbuster and Netflix offer free 2-week trials. Both are good bets to be around for the long run, and as web-based delivery methods get faster and easier, we’re sure to see these guys revise their offerings and their prices with new strategies and partnerships, as the entire online video market heats up with new competition like never before. Which reminds me of one other appealing aspect to both Netflix and Blockbuster: unlike your mobile phone company, you can change or cancel your plan anytime and move on to the next new thing.

2 Comments
It Really Comes Down to Just One Thing:
And that’s whether or not you like the convenience of in store returns. BB has made it very easy for in store renters to try out the occasional online rental. Netflix edges them out in most online rental areas (except the throttling of new releases), but can’t compete with the physical locations of BB. I’ve used both and am a current Netflix user, but finding myself at Redbox a couple times per month when I really want to see a movie.
Found another good overview here:
http://www.joefission.com/2008/02/movie-rental-death-match-blockbuster-online-vs-netflix/
I’d love to see an alliance between Netflix and Redbox. I’ve used both BB and Netflix and am a current Netflix user. But BB has recognized their strength and their newest plans cater to folks who are primarily instore renters, and might dabble online. I love Netflix, but often find myself at Redbox for rentals. Netflix with any kind of physical presence could be the nail in the coffin.
This post has been updated on February 20, 2010 to reflect changes in the ways Netflix and Blockbuster provide their services. The original version of this post has been archived here.